Salt Story Co is a creative collective built on the belief that the most powerful brands are the ones that know how to tell their story. We specialise in helping businesses elevate their presence through strategic campaigns, unforgettable activations, and content that resonates.
We work with brands to shape positioning, clarify messaging, and develop campaign strategies that are grounded in story and designed to perform across channels.
From large-scale productions to lean, agile shoots, we deliver scroll-stopping video, photography, copywriting, and digital content that captures attention and builds connection.
We design and deliver creative, lead-generating brand activations at festivals, expos, roadshows and live events helping brands show up in ways that are memorable, interactive, and aligned with their identity.
We help brands extract the most value from their sponsorships by turning passive involvement into active, high-impact experiences through content, creative direction, and on-ground support.
From concept to execution, we provide full-service marketing support for events of all sizes managing logistics, creative, audience engagement, and production with precision. We’re experts in social media and email marketing.
We manage social media as an extension of your brand experience—developing content, community strategies, and channel plans that are grounded in story and designed to drive engagement.
We shape brand identity and digital presence through storytelling, design, and strategy. From logos to websites, we create cohesive systems built to resonate across every touchpoint.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
