Salt Story Co is a creative collective built on the belief that the most powerful brands are the ones that know how to tell their story. We specialise in helping businesses elevate their presence through strategic campaigns, unforgettable activations, and content that resonates.
With a combined background spanning national events, global campaigns, digital strategy, and creative production, Salt Story Co exists to bridge the gap between bold ideas and real-world results. Whether it’s launching a brand, amplifying a sponsorship, or crafting a full-scale content campaign, we help businesses connect, engage, and leave a lasting impression.
Josh Allen
Josh brings over a decade of experience in marketing, events, and brand strategy. Having led campaigns and produced large-scale festivals across Australia, he specialises in creating immersive brand moments that drive connection and impact. With a sharp eye for opportunity and a natural ability to build community, Josh ensures every story told by Salt Story Co feels human, relevant, and powerful.
Charlotte Lerpiniere
Charlotte is a creative powerhouse with a passion for design, storytelling, and audience engagement. Her background spans social media management, brand strategy, graphic design, and digital marketing. With an intuitive sense for brand identity and visual storytelling, Charlotte ensures every project not only looks beautiful but also feels aligned and intentional.
Tom Hannam
Tom is a strategic thinker and production expert with a background in film, photography, and content development. He brings ideas to life through compelling visual narratives, drawing on years of experience in creative direction and production management. Tom ensures Salt Story Co’s work not only tells a great story, but tells it with polish, clarity, and creativity.
Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
