Ben & Jerry’s Noosa was seeking to make a meaningful splash at a major multi-day festival that had been a staple of the community for over 30 years. They wanted to appeal to a broad audience and not overdo it when it came to forcing brand recognition and product integration. In other words…genuine, organic content that would appeal to a broad demographic.
Salt Story Co created and produced a daily behind-the-scenes content segment during the Festival called ‘The Scoop’. The tone was playful, inclusive, and subtly infused with Ben & Jerry’s brand identity, reflecting their commitment to fun, fairness, and good vibes.
The content generated high engagement across digital platforms and was well received by festival attendees. Brand affinity increased, and Ben & Jerry’s successfully aligned with a key cultural moment without heavy-handed branding or product integration.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
"*" indicates required fields
Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
