BYD, one of the fastest-growing EV manufacturers globally, was looking to grow its brand presence and cultural relevance within the Australian lifestyle and surf community.
Salt Story Co developed a unique activation and content strategy that aligned BYD with eco-conscious values and the coastal community. We positioned BYD as a forward-thinking, sustainable choice for surfers, adventurers and families alike through video content, influencer partnerships, and event-based activations. We also got the vehicle wrapped in an epic design that stood out for an entire month in the Sunshine Coast community.
The campaign drove strong engagement with BYD’s target audience, positioned the brand as an authentic player in the lifestyle/eco space, and contributed to brand awareness in new market segments. We were also responsible for generating several new leads that led to sales. This offset their investment and then some.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
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Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
