Buskers By The Lake is one of Australia’s most creative and eclectic festivals, known for pushing the boundaries of live performance. For the 2023 edition, organisers wanted a show-stopping centrepiece that embodied the festival’s energy, originality and lakeside setting. The goal: create an unforgettable visual spectacle that would captivate crowds and generate media buzz.
Salt Story Co partnered with Chiggy’s Skateboarding to dream up and deliver a floating mini ramp — a custom-built skate ramp placed atop a barge, right in the middle of the lake. We oversaw logistics, engineering, safety protocols, council approvals, branding, and talent coordination to ensure the ramp became the feature spectacle of the weekend. The ramp hosted demos, competitions and crowd-pleasing skate showcases from local pros and rising stars, all while floating on water.
The floating ramp became the most talked-about activation of the entire festival. It drew massive crowds, media attention, and went viral across social media platforms. Not only did it bring incredible energy and visual impact to the festival, but it also cemented Salt Story Co’s reputation for delivering bold, technically challenging and culturally resonant activations that drive engagement and create lasting memories.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
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Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
