Hydro Flask support several events throughout the year. They assigned SaltStoryCo to assist with the Noosa Festival of Surfing. Some of the key parts of this sponsorship was their alignment with the event on sustainability goals, such as the complete reduction of plastic water bottles. They also wanted to capture an audience to look through and purchase their range of drinkware. Lastly, they wanted to showcase their brand and tell their story through smart timeless content.
Salt Story Co coordinated a multi-layered activation, including a custom NFOS x Hydro Flask water bottle, and a “free coffee for any purchase” initiative, As well as a branded water station with 2x highly visible water towers dressed in Hydro Flask branding. Plus the best thing about it, the water towers measured the amount of water consumed and broke it down into number of plastic water bottles the event saved from potential landfill. We also handled content creation and distributed the content into the events live broadcasting ad stream.
The brand activation was one of the most talked-about & popular during the festival, increasing foot traffic, bottle sales, and long-term brand love. It helped position Hydro Flask as both a practical product and a sustainability leader.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
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Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
