Implexa is a financial services firm built on bold thinking and forward momentum. When they approached us, they had outgrown the visual identity and website they’d launched with as a startup. Their services had evolved, their market had expanded, and their brand needed to catch up. They weren’t looking for a traditional look—they wanted something that reflected their personality: modern, confident, and disruptive in the best way.
Salt Story Co led a full brand refresh, building a story-first identity that highlighted Implexa’s point of difference in a crowded space. We developed a custom brand suite and website that blended clarity with character. The digital experience was built to not only support business growth but signal a step-change in their market presence.
The new Implexa brand launched with immediate impact. With a striking visual identity and an experience-led website, Implexa was able to confidently expand into new markets and attract a broader client base. Their digital channels saw a lift in engagement, and their leadership reported stronger alignment between brand perception and business direction. The project became a pivot point—branding not just as a design solution, but as a business tool for growth.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
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Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
