The Noosa Festival of Surfing, the world’s largest festival of its kind; needed a partner to elevate its media strategy including production and distribution of content, its engagement with sponsors as well as its overall brand image.
Salt Story Co developed a marketing strategy that complimented the festivals history and existing promotional schedule by producing onsite brand campaigns, sponsor-aligned content, assisted sponsors with activation concepts and execution, and managed storytelling across all the media team. We also created campaign identities, videos, and social strategies that brought the event to life.
Festival attendance, engagement, and sponsorship value increased dramatically. Social media reach grew from approx 800k to 2.3M+ Salt Story Co was instrumental in elevating the festival’s national profile and building new commercial opportunities.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
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Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
