The Tracks Party Tour is a high-energy celebration of surf culture, music, and lifestyle, travelling around Australia in alignment with Australia’s major surfing events (Rip Curl Pro Bells Beach, Gold Coast Pro and so on). The tour’s goal is to connect with a new generation of surf fans and bring the soul of Tracks Magazine to life through unforgettable live experiences and compelling media.
Salt Story Co co-founder Tom Hannam was engaged to lead content production across the Tracks Party Tour. He travelled with the crew, capturing raw, on-the-ground moments, behind-the-scenes action, interviews with pro surfers and artists, and crowd highlights. Tom’s work focused on creating a fast-turnaround library of digital-first assets that included reels, stories, recap videos and branded content for Tracks Media’s social channels and sponsor promotions. His agile, approach allowed the essence of each stop to shine through while remaining consistent with the overall brand tone.
Tom’s content elevated the Tracks Party Tour’s digital presence and helped translate the energy of each night into compelling, shareable media. Audience engagement surged across Tracks’ channels, while sponsors and venue hosts received polished and on-brand content showcasing their involvement. The project further demonstrated Salt Story Co’s ability to embed within cultural movements, amplify live experiences, and produce meaningful content that resonates with niche and mainstream audiences alike.
We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.
BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.
Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.
Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.
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Salt Story Co acknowledges the traditional custodians whose lands we are fortunate to live and work on. We recognise their continuing connection to land, water and community and pay our respects to all Elders past and present.
