Our Work

Our Approach

We’re not here to plug and play. We’re here to plug in as part of your existing team. 

At Salt Story Co, we become an extension of the brands we work with. We believe collaboration leads to positive outcomes, and the best outcomes happen when we work closely with internal teams to develop ideas that are aligned, inspired, and executed with care.

We start by listening to your goals, challenges, audience, and ambitions. From there, we build custom strategies, creative direction, and content plans designed to meet your needs, fuel your growth, and make your brand stand out in a meaningful way.

The Salt Story Co Method

The Salt Story Method

Understand your brand DNA, audience, goals, and positioning.

Shape ideas and strategies that align with your story and business objectives.

Deliver high-quality content, activations, and campaigns with polish and purpose.

Act as your creative partner and sounding board throughout the entire journey.

Execute with precision and passion, measuring results and impact along the way.

At Salt Story Co, we’re proud to work with brands who want to do more than make noise. They want to make meaning. From global names to local legends, our projects span content creation, experiential campaigns, brand activations, and strategic consultation, all rooted in the power of storytelling.

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The Stories We've Told

Who We’ve Worked With

We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Some of the names we’ve collaborated with include:

Ben & Jerry’s, BYD Australia, Singapore Airlines, Casa Spirits, SumUp Payments, FCS, Tracks Media, Good Drinks Australia, Visit NSW, Tourism Noosa, The Noosa Festival of Surfing and Get Savvy.

Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.

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let’s tell your story, together

Our Goal

To create work that connects, campaigns that convert, and content that feels as good as it performs. We want your brand to be remembered not just for what you sell, but for the story you tell.

We exist to help brands shape experiences that matter. Whether we’re launching a campaign, building a content ecosystem, or activating a sponsorship we do it with heart, strategy, and serious creative firepower.

If you’re ready to collaborate with a team that brings energy, ideas, and a deep respect for your brand.

“let’s tell your story, together”

Case Studies

We’ve partnered with a wide range of forward-thinking brands across travel, lifestyle, events, sports, tech, FMCG, and media. Each project reflects a shared commitment to creativity, impact, and purpose-driven marketing with an underlying desire of return on investment.

BYD Australia

BYD sought to expand its brand presence and cultural relevance within Australia’s lifestyle and surf scene as part of its rapid global EV growth.

Ben & Jerry’s

Ben & Jerry’s Noosa aimed to connect with a diverse festival crowd in a way that felt authentic, fun, and lightly branded—not overdone.

NFOS

Noosa Festival of Surfing partnered with us to elevate its media strategy, boost sponsor engagement & strengthen its overall brand identity.

The right story can change everything.
Let’s find yours.